Starting to work on custom orders in 1950, Faik Sönmez quickly became one of Istanbul's most sought-after women's tailors. In 1972, he transferred his expertise in fitting and pattern making from bespoke tailoring to ready-to-wear with the same meticulous attention to detail. With over 20 years of experience, brand prioritizes 'elegance,' 'simplicity,' and 'attention to detail'—in essence, 'quality'—in its timeless, classic clothing.